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A New Take on a PA Classic

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A New Take on a PA Classic

I don’t just love Yuengling for its simplicity and drinkability. Every time I pick up an eagle-clad bottle, I’m reminded of living in Pennsylvania and my Grandpa’s stash in the fridge. But I’ve long felt that America’s Oldest Brewery could use packaging as proud as its drinkers. After some exploration, I landed on something that I think owns their PA heritage—a nod to the days when their “labels” were nothing more than a bottle with some embossed type. Cheers!

 
 
 
 
 
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When the label shape is reduced to an icon, it becomes an ownable mark that works well on a cap or social avatar as well as an ornament on hats, polos, keychains, and more.