Evolving Florida’s
First Advocacy Platform

Since 2010, Share a Little Sunshine had grown from a social sharing account to a community of hundreds of thousands of Floridians sharing over a millions pieces of content. We partnered with VISIT FLORIDA and tapped into the community from concept to launch. In turn, we gave the platform a new name and visual identity to showcase all of the reasons to love the Sunshine State.

CREATIVE DIRECTION

ART DIRECTION

DESIGN

To gather insights directly from the community, we brought 30 followers to a summit where we heard what the platform meant for them. The answer: a genuine love for Florida.

We created a bright, vibrant brand that put the community front and center. From their images to their quotes to their local pride, our identity system let their love shine.

For the launch, we tapped into the community yet again. Hundreds of stickers were sent out to LoveFL’s most dedicated followers, giving the brand new life on water bottles, car windows, kayaks, and more.