A Rebrand from the Heart

Nonprofits are not often known for their branding. And whether it’s due to a lack of resources or time, we wanted to help those who do good, look good. We launched a rebrand competition called STOKED and selected Special Camp for Special Kids—a week-long summer camp for children and teens of all abilities. Given their 25+ years of experience, they were in desperate need of a brand that represented their expertise and compassion for their cause. Our solution was a brand that matched the warmth, fun, and enthusiasm of the camp’s leaders, counselors, and campers.