Shining a Light on
Florida’s Adventures
While Florida is known for its beaches and theme parks, little is known about the unique outdoor experiences waiting to be had. We partnered with VISIT FLORIDA to design a map printed with UV-sensitive photochromic inks that, when brought into the sunshine, reveal adventures around the state. The maps were distributed in Outside Magazine’s summer travel issue to over 350,000 subscribers hungry for outdoor inspiration after being stuck inside during the 2020 pandemic.