South Beach,
Meet the French Riviera

Originally opened in 1940, this South Beach, Miami icon was in need of an update. And aside from its Art Deco facade, we chose to steer away from neon and Miami pinks to create something more reminiscent of the South of France. The result is a chic, award-winning hotel evidenced in everything from signage and collateral to uniforms and European-inspired experiences.

ART DIRECTION

DESIGN

Rather than the bold display of color and pattern found throughout Miami, this brand uses a refined palette of navy and coral with a confident monogram that celebrates the hotel’s history.

Beyond the identity and collateral, we designed the uniforms from the front desk staff to housekeeping, carefully choosing each element to evoke both the conceptual and visual story.

From merchandise to ads, it was about the pop. We approached the brand photography through an editorial lens and created a set of illustrations that celebrated the vibe of a stay at Cadillac.